AI for human potential. Starting with elite sport.

Hockey first. Now opening to more sports.

What we hold to. Athlete first is not a principle. It is why the data is true.

Every check-in gives something back
The moment a day costs more than it returns, an athlete stops. So each thirty seconds has to earn the next one.
Built on science, powered by athletes
The method is rigorous. The signal comes from people who compete for a living, in their own words.
Never a number without a sentence
A score explains nothing. If a week has nothing worth saying, Kin says nothing.

Who is building it. A founder who lived the problem. A team that has built at scale before.

Hampus Jildenbäck, co-founder and CEO

The athlete who lived it. A decade inside the problem. Three-time All-Star. Played professionally in the French top flight and for the Swedish national team. MSc. in Economics, then strategy at Trelleborg Group and international expansion at Flower.

Robin Ramm-Ericson, co-founder and CPO

Built for millions. Co-founded LeoVegas and built it to Sweden's 8th unicorn. M.Sc. Stockholm School of Economics and Stanford University. Swimrun athlete.

Where we build. Stockholm.

A team that has built and listed a company from this city before. Small team, high bar. If you build at that level and want your work to make the best better, write to us.

Where Kin stands

100+ days live with professional athletes.
Used more in week 9 than in week one.
Europe's largest hockey agency runs Kin with its players.

Start with five of your players. Your staff sees the group from day one.

Bring Kin to your club · Athlete, agent or investor? Talk to us